The ESQ brand of watches belongs to the Movado Group. The Movado group includes watch brands Movado, Vizio, Concord, Coach and ESQ. Movado has been successful in using different brands or watch lines to entice or appeal to different market segments. The ESQ brand is targeted at the younger and more active lifestyle segment of the watch buying community. The ESQ brand was launched by Movado in 1992 and has been going strong since.

ESQ watches are all Swiss quartz movements, sapphire or mineral crystal glass to resist scratches, with all models made tough, reliable and beautiful.